When I came up with the name “beaudesign”, I was planning on being an industrial and graphic designer, but kept it when I got into fitness consulting and coaching because to me, design is about solving problems, and so many of the ideas of good design apply well to the problems faced by those wanting better physical fitness. I am particularly inspired by the architect Louis Sullivan who wrote “form follows function”, and apply the principles of functional training in everything that I do with clients and in my own training.
